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Cleveland Baseball: Time for a New Name… and Logo?

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I’ve been having a little bit of a crisis of conscience lately. I am absolutely THRILLED that Cleveland’s baseball team has made it to the World Series. My 12 year old heart was broken in 1997, and to be headed back there again makes me giddy.
spiders_instagramHowever, I’ve been unable to wear the Chief Wahoo logo in good conscience for a long time, and while not nearly as troubling, even the team name gives me pause.
So, while it’s only a small gesture, I figured I might as well put my money where my mouth is. Some of you may have heard of the Cleveland Spiders – they were the major league team in Cleveland prior to the Cleveland Lake Shores, which eventually became the team we have today. Cy Young pitched for them, and they won a championship in 1895. Then in 1899, the owners bought another team and dismantled the Spiders for parts, leaving them with a decimated roster which lead to the worst record in baseball.
Cleveland is a city emerging out of a period that seems not unlike what happened to the Spiders. If there were ever a time to bring back the name, this is it.
To that end, I’ve designed this logo. I’m aware that others have come up with similar designs before. I’m not trying to make money off this. If you get me a blank red t-shirt, I’ll print you one of these for free. Send me a message and we’ll figure it out. Also, feel free to use the logo however you wish (Creative Commons license info at the bottom of this post) – here’s a PNG of the logo, click on it to get the high-res version:
This is what I’ll be wearing – along with my Block C cap – as I cheer our team on to victory in the World Series.
This was originally posted on Facebook, and has since been shared all over, and I’ve sent shirts across the country. Here’s a look at the screen printing process:
PLEASE NOTE: I have absolutely no interest in getting in a discussion about whether the logo & team name are offensive or should be changed. If you try to engage in that discussion, your post WILL be deleted.
LEGAL NOTE: This logo design is available for use under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license:


  1. Michael McFarland
    Posted October 12, 2017 at 11:38 am | Permalink

    Weird, eh? But seriously, I just came across your page with the Spiders log and I think it’s fantastic! I agree with you, it’s time for a change. Great work, keep it up. I want a shirt.

  2. Posted December 9, 2017 at 10:52 pm | Permalink

    Time to close the door on the Indians’ Chief Wahoo: …

  3. Jason Stemm
    Posted April 15, 2018 at 9:27 pm | Permalink

    I haven’t really seen any rebrands that make sense overall. Much of the major league logos out there are historic and simple, yet elegant. Your logo does that. It harkens to the history of the Indians plus rebrands in such a way it’s familiar to those outside Cleveland what it is. I would like to use this logo and do a rebrand article with your permission. This is genius level work.

    • Michael McFarland
      Posted April 16, 2018 at 1:54 am | Permalink


      Permission enthusiastically granted! Please share a link with me once the article’s up, and thank you so much for the kind words!


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